|
Project: ?Drzewko Brio?,
nationwide action raising environmental awareness among children
Client: Brio Polska ? wooden toys manufacturer
Objective: Raising brand awareness among targeted groups.
Target groups: Kindergarten children,
parents,
journalists,
child care givers.
Media sponsors: Mamo To Ja,
Przyjaciółka,
Super Express,
Ciuchcia,
Dzień Dobry,
Świat Zabawek
Partners: Przyjaciółka Foundation,
GLS
Other entities involved: Lasy Państwowe,
Biuro Edukacji Ekologicznej i Komunikacji Społecznej Ministerstwa Środowiska
Description of the project:
The Agency prepared a public environmental awareness program and implemented it at daycare centers nationwide.
The project involved three stages.
In the first stage the daycare centers received educational material,
which was to present some theoretical information to children.
The children were encouraged to plant trees in the garden during the second stage. The planting of trees took place during the International Earth Day.
The Agency invited journalists to one of the daycare centers in Warsaw,
where the entire event was widely discussed. About 40 journalists attended the meeting,
after which the children could plant the trees donated by various media.
Similar events were organized in Szczecin and Poznań.
Results:
As a result,
both local and national media talked about the event on TV,
radio,
in newspapers and the Internet.
The ROI was close to 400%.
|
