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Project: Exclusive collection of household appliances - SPARK
Client: Candy Polska
Industry: Household Appliances
Description of project:
The project for Candy Poland,
one of the largest manufacturers of household appliances in Europe,
involved introduction of an exclusive line of SPARK appliances into the Polish market,
which featured a modern design,
high quality,
and the newest technological solutions.
Actions:
The Agency suggested introduction of the SPARK line through an open discussion in the media regarding the latest trends in the household appliances sector and kitchen interior design.
The discussion was started by an interior designer,
journalists,
and the CANDY representatives at a press conference and continued in other media,
such as TV (TVN Style),
radio,
specialty magazines,
and ?Kitchen and Style? (Polish,
Kuchnia i Styl),
newsletter issued by CANDY.
The international trends in household appliances and kitchen design became a hot topic in the media,
which was an excellent platform for presentation of the SPARK collection.
In addition,
the actions undertaken by the Agency have consolidated the strong position of the Candy brand as a manufacturer of high quality,
modern equipment among the consumers.
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