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Campaign: Centennial anniversary of the company
Client: SKF
Industry: Technology
Description of the campaign:
The project for the world?s largest manufacturer of bearings,
SKF,
focused on the celebration of the centennial anniversary of the company.
The objective of the PR campaign was to strengthen the image of the company as a technology expert at the vanguard of technological research,
leading the world into the future.
Actions of the Agency:
Ad Publica carefully planned out the entire campaign strategy targeted both at the media,
and SKF business partners.
The Agency worked mainly with the industry press.
Apart from traditional PR activities,
Ad Publica also took appropriate advertising and promotional measures,
which resulted in numerous press releases in the leading Polish newspapers and industry publications,
especially automotive magazines.
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